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edge2sales

Turning Sales Theory into Real-World Results

At edge2, we believe that great selling is about more than just the product—it's about people, clarity, process and practical action. Our “Consultative Partnering” approach equips sales teams with the sales tools, skills, mindset and customer insight needed to drive performance.

Whether it’s through sharpening commercial conversations or embedding new ways of working, we focus on what actually works—making selling smarter, more human, and more effective. If you're looking to energize your team and create lasting sales impact, you're in the right place.

what we develop

  • sales strategy

    sales strategy

    Sales strategies that are simple, effective and pragmatic because they reflect reality focus on the customer and drive results.

    Your EDGE is insights over information.
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  • sales leadership

    sales leadership

    Sales leaders with a purpose and plan who lead teams, that understand the personal, as well as, the organization benefits of collaboration.

    Your EDGE is motivating before managing.
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  • key account management

    key account management

    Key Account Managers who understand their role as leaders, strategists and sales professionals.  They guard against revenue and margin erosion while understanding and delivering the solutions customers need. 

    Your EDGE is understanding your customers business.
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  • sales execution

    sales execution

    Sales people who are constantly looking for ways to create unique value for their customers and prospects; asking better questions and making more effective value statements that focus on customer business needs and challenges.

    Your EDGE is helping customers win.

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what we believe

  • Sales Professionals should be customer experts before they are product experts

  • Culture eats strategy for breakfast

  • The value of any product or solution is defined by the customer

  • The negotiable value will be higher when tied directly to customers’ success

  • Mindsets, then skill sets, then tool sets.

  • Simplicity is key

  • Insights trump information

what you can build

World Class Sales Functions, Seamlessly Connected and Digitally Empowered

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sales strategy

"Skate to where the puck is going, not where it has been."

Wayne Gretzky

Great sales strategies and planning are all about securing the best possible market position for your business; understanding and preparing to compete in the playing field of the future.

This requires a market-led approach that ensures you are strong in growth market segments, working with the right customers to enable you to sell the products and services that will drive the future positioning and profitability of your business.

360º Sales Planning

Our holistic 360º Sales Planning methodology:

  • Makes sales data and intel analysis simple

  • Applicable for planning across the whole organisation, down to individual sales territory or portfolio level.

  • Aligns top down sales targets and product strategies with a market and customer focus

  • Generates powerful and achievable sales plans that will help shape the success of your organisation for years to come

360° sales — strategy & plan development tool

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sales leadership

"The results of the sales teams are a reflection of the performance of Sales Leaders"

So how do exceptional Sales Leaders help their people perform to their very best ability, everyday?

We help develop Sales Leaders who are able to:

  • Develop effective sales strategies to hit sales targets

  • Create a sense of purpose, inspire and motivate

  • Develop the right mindset in the sales people

  • Set appropriate sales activity expectations against plans and goals

  • Drive accountability of sales results and focused sales activities

  • Develop Sales Leaders ability to get the very best out of their people with a system that focuses on the three key disciplines

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We develop Sales Leaders ability to get the very best out of their people with a system that focuses on the three key disciplines of:

leading

Inspire & build a powerful sales culture

—

Set and get buy in on aspirational (stretch) goals

—

Demonstrate best practice

coaching

Improve performance through cultivating the right mindset

—

Develop the right skills and knowledge and skills for outstanding selling performance

—

Create willingness and ownership

managing

Establish winning sales activities through effective team & 1-2-1 meetings

—

Monitor key progress indicators & give effective feedback

—

Hold individuals accountable to their committed activities & results

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key account management

“Assumptions are the termites of relationships.”

Our Account Planning Approach

We have developed a simple Key Account Methodology supported by a Key Account Plan that is designed to create insights rather than just collate information.

Assumptions actually mean ‘I don’t know’. We help you drive out gaps and guesses to truly understand your key customers and move from assumption-based to insight based decision making.

Our approach arms your KAMs with customer-focus question strategies, customer-centered activities and customer-relevant messaging.

“This has been a real eye-opener… helped me identify opportunities I do not think I would have noticed otherwise. I have had some clients for a long time and I have learned so much more about them than I knew before.”

Strategic Account Manager, Financial Services

We enable Key Account Managers to be:

  • A leader, first and foremost, responsible for being able to marshal and lead the right resources at the right time on behalf of the client

  • A planner, balancing the long-term account strategy with the tactical opportunity plan and pipeline

  • A collaborator, finding opportunities for joint development with the client where necessary or appropriate

  • A mediator, balancing the priorities of the client with internal strategic objectives

  • A relationship manager, directing the right colleagues to the appropriate contacts with the best possible preparation

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sales execution

“However beautiful the strategy, you should occasionally look at the results.”

Executing on a strategy is often even harder than developing it in the first place. To ensure your strategy converts into tangible results, we work with your sales professionals on both mindsets and skillsets. We develop highly skilled sales people, with exceptional sales processes, with the mental toughness that keeps them in the right frame of mind to best leverage the skills and tools at their disposal.

“This is … a unified sales approach globally, and built a higher value pipeline, hit numbers and take us to the next step …"

Sales Director, Global Staffing and Recruiting Provider

We achieve this by focusing on the three key dynamics of Sales Execution:

mindset for sales

Develop mental frameworks that help sales people maintain positive attitudes that generate energy and commitment to deliver on sales plans, as well as, mental toughness to power resilience & perseverance to push through and close more deals

sales mechanics

Implement the right sales team structure, sales procedures and sales tools in the appropriate amount for the sales environment

sales practices

Ensure your sales people perform the right sales activities, at the right time, with the right stakeholder; underpinning exceptional performance of these critical deal closing activities with good sales fundamentals that the sales professional can leverage everyday.